EnkephaloVision

 EnkephaloVision

(Synchronization of Neurocode Tracking and Eye Tracking)

How can advertisement research profit from brain research? Due to new progress in brain research with respect to measuring brain electric activity, also known as ElectroEncephaloGram (EEG), a combination has now been developed with Eye Tracking for analysis of websurfing (DOI: 10.4236/jbbs.2014.48037 ). Eye tracking gives information on where and how long a subject is looking at particular parts of an image or video. However, the interpretation is quite difficult. Now, neurocode tracking provides direct information on cognitive and emotional features of the subjects brain on the base of EEG recording(DOI: 10.4236/jbbs.2015.54014 ). Neurocode tracking has been developed by Hans Carlos Hofmann and myself (published open access:DOI: 10.4236/wjns.2014.42013  ) and provides this information in continuous steps of 364 milliseconds, just one thought long. You will find examples on youtube when searching for "neurocode", for example https://www.youtube.com/watch?v=Dgx4Nv2aqaM . This new combined technologies have also been used in the characterisation of the effect of a plant extract (Rhodiola rosea) on the brain (published open access). Thus, EnkephaloVision will help in the future to better understand the electric patterns of the brain during various cognitive and emotional challenges and by it decode the electric language of the brain.